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Chanel SoHo Boutique

New York, New York

Client: Chanel
Architect: Peter Marino Architect
Completion: 2010

In Manhattan’s trendy SoHo district, Chanel redefines their classic boutique, creating a hip, graphic combination of shop and art gallery to entice a younger generation of shoppers. This neoteric concept displays fashion alongside featured works from contemporary artists (Peter Belyi, Alan Rath, Grefo Hildebrandt and Robert Greene), a nod to the neighborhood’s roots. Instead of the traditional theatrical approach, the boutique is lighted with diffuse, luminous surfaces to soften shadows and create visual excitement. To create this effect, a combination of architectural glass and stretch ceilings are backlighted with LEDs. CMH fixtures provide further punctuation for art, merchandise and mannequins. Custom wall vitrines blend LED accent and fluorescent fill sources to provide the proper balance of sparkle and color rendering.

The boutique complies with NYSECCC 2007, using a combination of LED, fluorescent and metal halide sources without the employment of any hot-wire lamps.

  • 2011 IES Illumination Award of Merit